Category: Business

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Posted in Business Marketing

Our marketing platform for the knife & edc industry

We are a specialized marketing bureau working in the knife and edc niche. Our marketing platform for the knife & edc industry is about to launch. EDC Heaven, Knives Heaven and Knives from Europe.

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Posted in Business Marketing

Marketing versus Branding

Marketing needs planning. Branding, based on your mission statement and values, is one the most valuable tools.

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Posted in Business Marketing

What is Marketing?

Marketing is a necessity to survive!

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Posted in Business General

Trend Watching

Trends that affect the knife industry and therefore your business.

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Posted in Business

Focus vs Open Minded: The Paradox!

An open mind for opportunities in business is not contradictory to focussed on reaching your goals.

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Posted in Business knife market

Knife industry: The Biggest Threat

Betting on a powerful lobby by the EKA is perhaps the best option for now. Defending what we have, trying to prevent regulations and restrictions. All involved letting them realize that knives are tools (Man’s first tool!) and not weapons.

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Posted in Business Contentmanagement

Long term Content Marketing

If you believe in long term, sustainable business growth, we might be the right partner for you. Together with you we will find the right, authentic story highlighting your business to the right public.

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Posted in Business Contentmanagement

How to Run a Successful Business in the knife industry?

One of the main difficulties are the huge influx of newcomers in the industry. Manufacturers, retailers, knifemakers, suppliers. Every year many newcomers/startups are added to all areas of the knife sector. And all want a slice of the cake. So the cake has to be divided between more and more companies.